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Understanding your Signal Feed

Signal Feed translates your customer's activity into solid action items for your team

A healthy small business banking program supports a healthy Autobooks program. Signal Feed helps your FI Admin and frontline bankers divide and prioritize outreach across your teams so you can show up for your small business customers with the right conversation at the right time.

Signal Feed gives your financial institution a real-time view of meaningful small business activity so your team can act on opportunities, address risks, and support your customers at the right moment.

What is Signal Feed?

Signal Feed is a curated list of notable transaction activity and trends drawn from the core banking data Autobooks receives daily from your institution. Rather than requiring your team to dig through raw transaction data, Signal Feed surfaces the most relevant small business indicators in one place, all organized and ready for action.

Note: Signal Feed is accessible from the left navigation in the Autobooks Hub and is visible to FI Admin and Read-only users. Signal Feed replaces the previous Deposit Signals feature.

Understanding the Signal Feed table

Each row in Signal Feed represents a notable event for one of your small business customers. Here's what each column means:

When — The date and timestamp of the transaction, or when a transaction trend was identified.

SMB — The small business name. Click the name to open the detailed SMB record.

Activity — The specific activity that triggered the signal.

Action — The recommended next step your team can take based on the activity.

Signal — The type of signal generated. Categories include: Opportunity, Risk, Notable, and Milestone.

Category — The general topic the activity and signal relate to.

Counterparty — If the activity involves a third party that may affect the health of the customer's business banking relationship (for example, PayPal or a card processor), that party is listed here. If the specific name isn't identifiable in the core data, a generic label is used.

Amount — The dollar amount of the transaction, or the total across multiple transactions if the signal reflects a trend.

Industry — The small business's industry, based on their NAICS code.

SMB ID — The Autobooks customer identifier for that small business.

Signals in the SMB Detail View

In addition to the main Signal Feed table, signals are also surfaced within each individual SMB's Detail View, which is visible to all user types.

The SMB Detail View shows all signals for that business over the most recent 90 days (rolling). This includes a breakdown of each signal event, additional context, and recommended actions your team can take.

How your team can use Signal Feed to grow your program

Identify & Prioritize Customers

  • Identify high-potential business customers based on payment activity, cash flow patterns, or invoicing needs, then prioritize outreach to those most likely to benefit from Autobooks.
  • Spot businesses still relying on checks, manual invoicing, or external payment apps, and position Autobooks as a simpler way to get paid and keep funds within the financial institution.
  • Identify customers with recurring payment activity or strong invoice volume and target them with campaigns that promote deeper Autobooks adoption and more consistent usage.

Segment & Target with Better Marketing

  • Use transaction and deposit data to segment customers by business type, size, and payment behavior so marketing messages can be more relevant and conversion-focused.
  • Use invoicing and payment usage data to identify customers ready for expanded solutions such as digital payments, Tap to Pay on iPhone, or accounting and reporting tools.
  • Equip relationship managers and branch teams with data-driven talking points so they can have more relevant conversations with small business customers about payment acceptance, invoicing, and cash flow management.

Improve Onboarding, Activation & Retention

  • Use engagement data to determine when businesses may need education, onboarding support, or feature awareness campaigns to improve activation and long-term retention.
  • Track where customers drop off in the enrollment or activation process, then improve onboarding, training, and follow-up efforts to increase conversion rates.
  • Monitor adoption trends to understand which customer segments enroll fastest, then replicate that strategy across similar portfolios, branches, or markets.

Measure & Demonstrate Program Performance

  • Track deposit growth tied to Autobooks usage to show how embedded payments can help strengthen primary account relationships and reduce wallet leakage to third-party platforms.
  • Analyze revenue performance by customer segment, product usage, or enrollment channel to refine program strategy and focus on the highest-return growth opportunities.
  • Use program performance data to demonstrate internal ROI, including non-interest income potential, deposit retention, and digital relationship growth, which can help build support for broader Autobooks promotion.